Chee-Kiang (CK) Lim - Leading Automotive Excellence
ACCELERATING PERFORMANCE IN OEM STRATEGY, EV ADOPTION, AND DEALERSHIP TRANSFORMATION
CK is a seasoned advisor who excels in shaping OEM strategies and guiding organisations through complex market challenges.
With over 25 years of experience across the Asia-Pacific region, CK has helped leading automotive brands achieve sustainable transformation and growth through strategic planning, retail network optimisation, and market entry strategies.
Areas of expertise
Automotive Industry Strategy: Shaping competitive positioning and long‑term growth by guiding OEMs through evolving market trends, disruptive forces, and strategic transformation opportunities.
Retail Network Optimisation: Redesigning retail and dealer networks to improve performance, strengthen customer reach, and enhance commercial outcomes across diverse market conditions.
Market Entry Planning: Supporting OEMs entering new markets with data‑led insights, precise analysis, and strategic pathways that reduce risk and accelerate success.
Data Analytics: Using advanced analytics to uncover performance drivers, inform strategic decisions, and enable transformation programs grounded in evidence and measurable impact.
OEM transformation: Supporting OEMs through major market shifts by reshaping retail models, strengthening competitiveness, and guiding strategic turnaround decisions.
Proven Track Record
EV adoption strategies: Guiding OEMs to accelerate electric mobility transformation through market insights, network redesign, and commercially viable transition pathways.
China market insights: Advising OEMs on China’s fast‑shifting market dynamics, competitive pressures, and operational challenges to support strategic transformation decisions.
Dealer transformation: Designing future‑ready dealer models that boost efficiency, strengthen profitability, and enable OEMs to modernise retail network performance.
Business transformation: Leading OEM-wide transformation and turnaround programs that reshape commercial models, improve performance, and position organisations for sustained recovery and growth.
Fostering Collaboration and Excellence in Transformative Strategy and Operations
CK’s strong industry relationships are essential for driving mobility transformation. By building trust and collaboration between OEMs, dealer networks, and key stakeholders, he enables organisations to execute complex strategies with precision and agility. His approach combines strategic clarity with operational discipline, ensuring partnerships deliver measurable results in areas such as retail network optimisation, EV adoption, and dealership transformation.
